RGIII Soars… With Reading

JBS_0585 Robert Griffin III (RGIII) joined JetBlue in DC today to kick off the airline’s summer reading initiative Soar with Reading, a pilot program that aims to replenish books in Southeast DC.

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RGIII helped the award-winning program celebrate its 5th anniversary and launch its local pilot program, which will put three customized, one-of-a-kind book vending machines at select locations throughout Southeast, to provide free books to kids in the area.

JetBlue recently commissioned a study that found Anacostia to be a book desert, meaning that there is little access to purchase age-appropriate books for children. The study found that there was only one book for every 830 children in Anacostia.

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DC was selected to receive these vending machines as a result of the study. Since 2011, JetBlue’s Soar with Reading has donated over $1,250,000 worth of books to kids and communities in need.

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To celebrate the unveiling of these machines, JetBlue’s party featured a book reading by RGIII, face painting, arts & crafts, remarks from community leaders and JetBlue representatives, and children testing out the vending machines to receive their own book.

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Throughout the summer, JetBlue will also host weekly readings at vending machine locations — which will be restocked as supplies diminish.

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