DC Gets Frisky in February

Get a Room.

That’s essentially the new Destination DC campaign to combat February’s lull in tourism (keeping hotels full and businesses busy): Date Nights DC.

The city’s official convention and visitors bureau is getting a bit racy with its 4th year drive to heat up DC as temperatures drop, today unveiling ads from its upcoming feisty five-week marketing push to inspire consumers to visit Washington, DC for a date night or romantic weekend next month.

After all, according to Destination DC’s president and CEO Elliott L. Ferguson,  “It’s all about heads in beds…”

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