Rent the Runway — Physical Location — Coming to Georgetown

The perfect rental outfit for every occasion just landed in Georgetown’s Cady’s Alley.  Does this mean DCers now have no excuse for being photographed in the same outfit twice?!

EastBanc, Inc. and Jamestown announced today that Rent the Runway, the women’s online service offering designer dresses, gowns and accessories on a rental basis, has signed a ten-year lease to occupy the 4,354-square-foot retail space at 3336 M Street NW.  Located in the former L’Eclat de Verre site, Rent the Runway will move in immediately with a grand opening slated for mid-November.  This is the company’s second completely independent brick and mortar location.

After opening its first showroom store in New York last year 2013, the brand expanded once again in the Big Apple before opening a third location at the Cosmopolitan Hotel in Las Vegas, and most recently its fourth site – its first freestanding storefront in New York’s Flatiron district.

Why mess with the ease of its online experience and introduce a brick-and-mortar building?  The stores give women the opportunity to meet with a personal stylist who will help them pick the best dress or designer, within their price range, for any affair.

“Washington is a sophisticated city with numerous work events and black tie functions scheduled every night of the week,” says Philippe Lanier, vice president of EastBanc, in a prepared statement. “Washingtonians want red carpet looks without wardrobe repeats and Rent the Runway offers patrons singular fashion sensations at an affordable price.”