Kate Spade Saturday Opens in Georgetown

Friday marked the opening of Kate Spade Saturday in Georgetown.  It won’t be hard to find — it’s in exactly the same place you used to go to salivate over the more expensive Kate Spade collection items on M Street.  Those have moved across the street (to where Juicy Couture used toIMG_5369 be!), and now this lower-level brand from the eponymous designer, can make your wardrobe all preppy and cute while your wallet stays just a little more happy.

Just what is Kate Spade Saturday?  Well, it’s not  just weekend wear.

You’ll find clothing, shoes, handbags and accessories that inspire a Saturday “style feeling” according to Kyle Andrew, senior vice president and brand director for Kate Spade Saturday.

The brand is meant to appeal to younger women — maybe the eventual Kate Spade customer —  but even the (maybe just ever so slightly older than brand target) Andrew tells us she still covets a plaid mini that she’s been eyeing on the sales floor.

Seems Saturday should be a state of mind.

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