Benneton Sweetens Up Its Styles with Pre-Halloween Fashion Honor Fete

Redskin Reed Doughty - BET EVP CFO Michael Pickrum - Spike Mendelsohn by Joy Asico
Redskin Reed Doughty, BET EVP & CFO Michael Pickrum and Top Chef’s Spike Mendelsohn.

“We’re deeply rooted here in Washington. We’ve been here for over 20 years, and obviously we have this amazing location which is really the cornerstone of Georgetown retail. We bought the building because we believe so much in this location,” shared Benetton USA President & CEO Ari Hoffman, on hand Wednesday night at the brand’s BeBenneton exclusive style setters event.

Kids enjoyed a trick or treat station by Joy Asico
Kids enjoy the clothes.. and the candy bar

City VIPs were treated to an exclusive glimpse of the United Colors of Benetton Autumn/Winter 2013 collection at the Georgetown flagship store on some of DC’s most noteworthy fashionables and their families — like Washington Redskin Reed Doughty, Top Chef’s Spike Mendelsohn, BET Network EVP & CFO Michael Pickrum, Washingtonian’s Kate Bennett, Washington personality Susanna Quinn, author Helena Andrews, and Gilt City’s Marissa Schneider — all attired head-to-toe in Benetton’s fresh best.

Said Hoffman: “I’m very proud because I see the clothes in the stores and on the hangers, but here they really come to life with this good-looking crowd.”

Guests jump started their Trick or Treating with an on-site candy bar in addition to complimentary Ketel One cocktails, prosecco, wine and light hors d’oeuvres, and then continued receiving treats as they took home gift bags filled with Benetton merch and discount cards.

*All images credit Joy Asico

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