by Jordana Merran Reaching Millennials has become the Holy Grail of communications, with everyone from politicians to the Pew Foundation trying to figure out: what makes these crazy kids tick (and click!)?
Since launching in October 2010 (and pending four potential spin-off sites), it seems that Lee Brenner (at left with Jayne Sandman) and Slade Sohmer—co-founders of the Millennial-seeking news site HyperVocal.com—might be on to something.
“It’s The Huffington Post meets Politico meets The Daily Show,” said Brenner at the site’s one-year anniversary party, held last night at RIAA downtown (a “social enterprise,” proceeds from the event went to Musicians on Call, a nonprofit that brings musicians to hospitals). Brenner, Sohmer, and contributors world-wide— self-described “Internet Sherpas”—bring sports, politics, entertainment and other news to the Facebook generation, in their vernacular. (Got a story idea, for example? The site asks for “Just The Tip”….)
“It cuts through all the bull. It is non-partisan, but we call people out in the political world. And we have fun with it.”
