DC… Destination of Choice?

I recently attended the Annual Marketing Outlook Meeting of the Washington Convention and Tourism Corporation (WCTC) in DC’s own amazing convention center. Besides hobnobbing with some of the best and brightest business minds in the area, I learned a TON about what DC is doing to bolster its image and help me in my quest to make DC a destination city.

You’re getting a sneak peak at the city’s newest “logo”… perhaps with a top secret slogan to follow! Anything has got to be better than our current, and appropriate, yet so stale, “American Experience.”

I’m thrilled that DC is finally putting the city at the heart of its branding mission, showing the world that DC is more than just monuments and mortar. DC is a Destination of Choice!