“Here’s the concept: Everyone’s a model… and we do a catalogue shoot,” explained iStrategyLabs‘ Peter Corbett of CB2‘s Grand Opening party in Georgetown Friday night.
Event organizers invited hundreds of opening night attendees to flash a smile, strike a pose and groove to the tunes of visiting DJ Spider for a chance to be in the upcoming CB2 Georgetown catalog.
The (somewhat) slashed price step-sister of Crate & Barrel, CB2 is a modern housewares and furniture center that caters more to the academic and apartment crowd (and happens to be located right next to Georgetown University).
*A percentage of sales from the evening – and the entire opening weekend – were donated to the Capital Area Food Bank.