W Hotel Launches iPhone App

by Casey Valerie Linsey

The W Washington DC launched the hotel chain’s new iPhone application Tuesday evening on its famed rooftop terrace overlooking the White House, Washington monument, and Jefferson memorial. 


The soiree brought together government officials, entrepreneurs, Facebook’s Andrew Noyes, and media personalities such as CNN’s senior White House correspondent Ed Henry to down drinks like Disco Detoxes, Spin Spin Sugars, and Down Tempos while toying with the just-released app on iPads and listening the music curated by W’s Global Music Director Michaelangelo L’Acqua.
 

Savvy W Hotel guests who want to be in-the-know can download the app to explore different W hotels worldwide, shop for everything from food and drinks to glamorous fashion and comfortable W mattresses, and get the inside scoop about special events.