TMZ Founder, Harvey Levin: "Every day when I walk into my office, I walk in scared."

National Press Club President Mark Hamrick described it as the digital duopoly of the “glittery and grimy,” but TMZ Founder Harvey Levin insisted his #1-in-the-world entertainment news site/TV show/radio program/celebrity bus tour empire is actually “aggressive, but we’ve figured out a way of doing it that is relevant to what is going on today… [As a nation] we have our eyes on the wrong thing a lot, but it’s not limited to celebrity.”

Speaking at the Press Club’s renowned speakers series, Levin spoke about how he’s managing “an industry in trouble” and creating a workable niche. “I bet Tom Brokaw is not gonna talk about Lindsay Lohan in the morning!” he laughed in reference to the upcoming luncheon schedule.    

“Every day when I walk into my office, I walk in scared about what’s happening to the business.  But I don’t run scared looking at others.  I run scared of myself… In five years, this will be a radically different business, and my effort is being spent on blending the elements.”  Blending… and building trust.  “Trust is the biggest thing.”

He admits he’s also spending time preparing for a TMZ DC, and a relocation to the Beltway may be in his future.  “It’s gonna happen, someday.  I want to do TMZ DC more than anything… but I realized it will require me to be here for a while.”  Politicos, prepare to mind your Ps and Qs!