A Potomac Plunge

Zero Cancer CEO Skip Lockwood went on a “Manuary” campaign in January, asking men to do manly things all month… like getting tested each year for prostate cancer.

So how did he choose to man up?
Lockwood promised to dive into the frigid depths of the Potomac should he reach a fundraising goal for the prostate cancer community.

Just a few days short of his planned plunge, Lockwood was several thousand short of the $20,000 necessary to entice him to jump. But just when the skies opened for a sporadic snowfall, support started swimming in. This morning at 10:00 AM, one cold CEO did a cannonball for the cause.