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DC women will soon be able to get their hands on the bra that Vogue called “the most comfortable bra you will ever wear.” On Thursday, November 15 from 7 to 9 pm, Adams Morgan event space BUREAU is hosting a pop-up event to showcase Underbares, a local undergarments company that allows women to prioritize both femininity and function when selecting bras.
Founded by Genevieve Gralton, the product was designed with coral-patterned stretch lace for a standard amount of coverage, combined with nylon and elastic to ensure the fit of every woman’s shape. The construction of the garment challenges traditional bra structures, eliminating stiff underwire and strap adjusters and instead creating thicker support directly underneath the chest. (Potential consumers who are immediately scared off by the reduced underwire and lack of a strap adjuster will be pleased to learn that Underbares’ most popular size is L) Underbares available for purchase during the pop up will include sizing XS through L, and hues in black, white and for the first time ever: nude.
As women shop these life-changing bras, they can enjoy unlimited handcrafted, preservative-free cocktails, by TRUE Syrups & Garnishes. Guests are also encouraged to bring gently used bras to donate to I Support the Girls, a local organization dedicated to restore dignity and self-respect to women. Tickets are $15, with $5 from each ticket going towards I Support the Girls. Tickets are available through Eventbrite here.
WHAT: Underbares Pop-Up
Cocktails by TRUE Syrups & Garnishes
Bra donation to I Support the Girls
WHEN: November 15 from 7 to 9 pm
Ticket Price: $15 ($5 of each ticket is donated to I Support the Girls)
WHERE: 1811 Wyoming Avenue NW, Washington DC