Warby Parker‘s schooling DC on pop-ups. The charitable eyewear brand is currently in the middle of a “Class Trip,” travelling the country on a yellow school bus to take its showroom experience outside of the store.
Re-imagined as a professor’s library, the WP schoolbus has been revamped with leather sofas, wood paneling, vintage books, #2 pencils… and the full line of Warby Parker eyeglasses and sunglasses.
Buying a pair even teaches a little lesson in charitability:
The wheels on the bus go round and round while this retail is on the road. Hop on the bus at these dates/locations while the Class Trip visits DC:
November 6-8: Union Station
November 9-11: M Street Lot
November 13-15: Woodrow Wilson Plaza
November 16-18 and 23-25: M Street Lot