Veer & Wander Apothecary celebrated the opening of its second location, a DC debut, with beauty and cocktails in the Union Market District this week. San Francisco’s modern apothecary, which boasts niche and exclusive skincare and wellness brands, is a perfect fit amongst its new indie market neighbors with its non-toxic, independent label — and trendy CBD — offerings.
Veer & Wander owner Connie McGrath was on hand for the festivities and to introduce guests to brands they likely hadn’t ever heard about before. Her products, she says, are “largely clean beauty,” and in her efforts to be DC’s go-to place for unique wellness products, she has searched for brands that aren’t in the portfolios of other skincare shops, making sure to have a variety of price points.
So, basically, it’s a mecca for the beauty junkie.
Large marble and metal tables greet upon entry, topped with giftables and other things begging to be touched and tested. Open shelving features pot-upon-jar-upon-bottle filled with ingestibles, skincare products, haircare products, and more. Roughly 50 brands are represented at any time, currently including Goop, Moon Juice, Vintner’s Daughter, Kosås, Kari Gran, Lavido, Heretic, Dr. Loretta, Patchology, Verso, Circumference, Zelens, Luxe Botanics, Coola, Joanna Vargas and Vive Sana.
In back, a space dedicated to seating and a mask bar hint at Veer & Wander San Fran’s in-store salon, though will more likely be used for events and pop-ups. At its opening party, the space served CBD laden cocktails and sushi from next door’s famed O-Ku as, in the main room, guests delighted in experiencing eye masks and CBD creams, clutched product filled swag bags, and took advantage of discounts on products in store.
There’s something for everyone, every ailment, every skincare concern. There’s even something to suggest that we not just use better products, but be better people. Between the enticing labels, the potted plants, and the curative commodities, green and white are everywhere, reminding of Veer & Wanders’s catchphrase: Don’t Be Toxic.