sweetgreen Opens 17th Location, Asks Patrons to “Pay What You Want”

We all know that FREE food draws a crowd.  But what do you think happens when a restaurant invites you to “pay what you want??”
sweetgreen, the DC-based organic, farm-to-table chain of salad shops, unveiled its newest (the 17th and largest to date!) location Wednesday at 14th and W. In celebration of the opening, patrons were invited to “Pay What You Want.”  The catch?  All proceeds benefit sweetgreen in schools, a series of hands-on nutrition classes in collaboration with DC Farm to School, which teaches students about nutrition, the importance of local sourcing, and how to take charge of their own health.