Reprinted from release:
Using social media to develop followers – both actual and virtual – has been a strategy of the savvy from “Obama Girl” to Barack Obama himself. Though these strategies have been in use for some time, the Obama campaign has served to shed new light on the importance of new media applications, such as blogging, Twittering, and Plurking, to develop a base of brand support. Those in social media are excited to share in exploring the potential of these technologies with an enthusiastic community of media mavens.
Three prominent Washington influencers are also at the forefront of social – or perhaps more aptly named, social-ite – media. In much the same way as Obama, Andrea Rodgers of Ask Miss A, Kate Michael of K Street Kate, and Pamela Sorensen of Pamela’s Punch hope to use social media applications to make Washington a better place, driving their followers to volunteer, fundraise, and support local businesses.
Fashion photographer Zaid Hamid, along with top hair stylist Dennis Roche, plans to create an amazing photo pictorial featuring D.C.’s Socialite Media Mavens in provocative poses embodying each socialite’s individual personal brand. “The girls are so different, yet they really compliment each other nicely,” said Dennis Roche of Roche Salon, “We’ll poke fun at Andrea’s reputation as a diva, and probably incorporate her favorite accessory — her dog. Pamela loves the color red and she almost always has a glass of champagne in hand, so we’ll make use of props and have fun with this shoot!”
“Kate is a beauty queen, ballerina and professional model. Pamela and Andrea both have some modeling experience,” said Zaid Hamid, “I feel sure that the girls are going to do great! They all have so much personality and are so animated!”
The photos will be taken at the architecturally unique Ritz-Carlton in Georgetown. The hotel’s industrial chic design incorporates the property’s historic incinerator architecture with contemporary luxury to a stunning effect. Images will be taken in Executive Chef Quang Duong’s Fahrenheit restaurant, the Ritz-Carlton suite, and make use of the spectacular ambiance of the roaring fire in the Lobby Lounge.
Aba Bonney Kwawu, President of the Aba Agency, a luxury marketing, public relations and special events boutique will style the shoot with the intent to create shots that are over the top and highlight each socialite blogger’s personality. Her styling credits will include top designers featured at Bloomingdales, accessorized by LaceyK Shoes and items from Keith Lipert Gallery.
Images from the shoot will be available on December 29, 2008. Please contact Zaid Hamid at info@zaidhamid.com.
