There was swag from the start. “Modify had just partnered with Rock the Vote for this line of watches in red, white and blue, and we thought, why not use them instead of the usual silly plastic access bands,” said Meredith Fineman, one half of the PR team behind Thursday’s packed Rock the Vote Spin Room at Heist.
Wearing their new watches while wandering through the lounge’s themed theft-scapades, attendees sipped speciality cocktails (including the Sundance Kid with a serious jalapeno kick!), posed for photobooth photos, and tweeted to reserve even more luxury products, like an overstocked swagsack (thanks Henri Bendel) with items from Deborah Lippman, Amala, Shobha and Mario Badescu.
Guests included Hawaii 5-0 star Daniel DaeKim, HuffPo Media Group’s Howard Fineman, newlyweds Tim and Kiki Burger, Neil Grace, Laura Carlson, and Christopher Brown.