DC has competition from its older, stylish sister across the river. The Alexandria Convention and Visitor Association rolled out their brand launch at their annual meeting at the Old Town Theater Wednesday night.
Alexandria’s new “Extraordinary Alexandria” campaign launch featured three unique films and a host of images that will soon be seen online and in print, with over 70 residents highlighted in the advertising.
“Must be the cobblestones,” says a crowd favorite, which features a hip girl and preppy guy getting steamy in the street. But while the rebranding may be frisky, flirty, funny and festive, its focus is forever on the residents and historic revival.
According to Patricia Washington, President and CEO of ACVA, the campaign has a focus on “cosmopolitan and discerning affluent adults and young urban professionals” who visit Alexandria for its boutiques, epicurean offerings and romantic getaways. Alexandria Mayor William D. Euille gets it… and is going global with it, traveling around the world over the next 45 days to meet with Alexandria’s sister cities to share her stories of economic development, culture and tourism.
Looks like “Old” town is new again.