ModernLuxury “FrontDesk” Unveiled at Corcoran

Modern Luxury introduced its latest weapon in the war of paper vs. post Wednesday night at the Corcoran, unveiling a brand new local print offering, “Front Desk,” at a museum mixer which IMG_8088ironically also offered tours of a “War/Photography” exhibit opening June 29th.

FrontDesk, a big back pocket publication, may be new to DC, but has been around elsewhere (actually only three other cities) for some 15 years.  Think of it as a mini-portable DC Magazine (because, in fact, it is — some of the content is repurposed) that conveniently shares Screen Shot 2013-06-13 at 9.09.03 AMDC’s best guidebook-esque info with city visitors.

Complimentary copies are available in hotel rooms and other hospitality destinations, offering neighborhood-related suggestions for dining, shopping, spa, cultural attractions, etc. … but, of course, it connects to an online app as well, lest its luxuries get left behind by the digital generation.  New issues publish bi-monthly.

Our favorite feature in the inaugural issue?  Washington Ballet’s Artistic Director Septime Webre shares his idea of a perfect day in DC.

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