Modern Luxury introduced its latest weapon in the war of paper vs. post Wednesday night at the Corcoran, unveiling a brand new local print offering, “Front Desk,” at a museum mixer which ironically also offered tours of a “War/Photography” exhibit opening June 29th.
FrontDesk, a big back pocket publication, may be new to DC, but has been around elsewhere (actually only three other cities) for some 15 years. Think of it as a mini-portable DC Magazine (because, in fact, it is — some of the content is repurposed) that conveniently shares DC’s best guidebook-esque info with city visitors.
Complimentary copies are available in hotel rooms and other hospitality destinations, offering neighborhood-related suggestions for dining, shopping, spa, cultural attractions, etc. … but, of course, it connects to an online app as well, lest its luxuries get left behind by the digital generation. New issues publish bi-monthly.
Our favorite feature in the inaugural issue? Washington Ballet’s Artistic Director Septime Webre shares his idea of a perfect day in DC.