Merecedes-Benz Entices New Generation of Buyers with Evolution Music Tour

The National Building Museum was illuminated last Thursday night — and a Mercedes-Benz had been beautifully splatter painted– in honor of the celebration of the new Mercedes-Benz GLA, the brand’s new luxury compact SUV poised to captivate the next generation of buyers.

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As part of this celebration, the Mercedes-Benz Evolution Tour has been traveling across the United States to showcase the new model… and three crowd-pleasing bands, which have rotating headlining performances: Young the Giant, Alabama Shakes, and Mayer Hawthorne. The tour has so far graced Atlanta, Miami, Dallas, Chicago, DC and New Orleans. The next and final stops are San Francisco and Los Angeles.

At DC’s local event, indie band Young the Giant was the headliner and the crowd couldn’t have been more excited.  The packed house jumped and screamed as they sipped Wodka Vodka signature cocktails, took pictures with the new hot vehicle, and had Mercedes-Benz paint t-shirts made while they waited for the show to start.

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Tickets for the Mercedes-Benz Evolution Tour were available through local market test-drives and a social media campaign at www.mbevolutiontour.com.  Check out the hashtag #MBEvolutionTour for more pictures and videos from the tour.