Inside the Newman’s Own Awards at the Pentagon

If you don’t remember him from his acting (or auto racing?!), you’ve still probably seen his likeness on some of your favorite foodstuffs — like frozen pizzas, salsas and salad dressing.  And those that were recognized Tuesday afternoon at the Pentagon during the Newman’s Own Awards remember him for his generosity through a revolutionary social goal.

Back in 1982, Paul Newman started Newman’s Own with the plan to donate 100% of its after-tax profits to educational and charitable organizations.  That company has now given over $400,000 to thousands of charities.

“He always said we were the perfect recyclers,” said Tom Indoe (above, left), President and CEO of Newman’s Own, Inc.  “We took the money and gave it right back… It’s shameless exploitation for the common good.”

The annual awards program recognizes organizations that use creative ways to improve the quality of life of service members, Veterans and their families.

Over three hundred entries were received to participate in a grant competition for Newman’s Own charitable funds.  On Tuesday, the eight top finalist organizations were honored in a special ceremony at the Pentagon, organized by Newman’s Own, Fisher House and the Military Times.  Admiral James A. Winnefeld, Vice Chairman of the Joint Chiefs of Staff was also on hand to salute the finalists and award them their grant prizes.

The highest dollar prize of $25,000 was awarded to the Women Vets Transitional Living Program of Final Salute, Inc. in Alexandria, VA.  According to Founder Jazz Booth (left), the program works to help the “currently 55,000 homeless female veterans on American soil… and these women have earned it.”