Late last week, Forum Theatre unveiled their newest initiative to make theatre more affordable, accessible, and engaging by introducing Forum For All… and offering “Pay What You Want” pricing for every show for the entire new season!
“The idea has been brewing for a few years,” according to Forum’s Artistic Director, Michael Dove. “We have made it our mission to create stories that are reflective of our community. But we know that no matter how many discounts we put out there, that set ticket price for tickets can scare some people and they choose not to attend theatre. National trends have ticket prices reaching $100 and more, in some markets. When we charge that much, we really limit who can attend. So, in our 10th year, we have made it our goal to do something about it.”
The “Pay What You Can” aspect of Forum for All means that a majority of the tickets for each and every show in Forum’s 2013/2014 season will be available at whatever price the ticket buyer chooses to pay. The effort is to eliminate economic barriers to seeing a live performance. It’s also an interesting social experiment.
HOW DOES IT WORK?
An hour before every show, a majority of Forum’s tickets will be available at whatever price you want to pay, first-come, first-serve for whatever price YOU decide is fair price in exchange for good theatre.
If you want to guarantee your seat to a particular performance, you can purchase a ticket for $20. Advanced tickets can be purchased online or by box office. Only a limited number of advance tickets will be sold to ensure that each performance has ample PWYW availability.
Membership is an all-access pass to Forum Theatre, not just to the performances, but into the creative process as well: From design presentations to technical rehearsal to closing night. Membership also guarantees admission into any Forum performance.