Bonobos Guide Shop Opens in Georgetown

Even a Bonobo (aka pygmy chimpanzee) would want to try it on before they buy it. Now, the largest Internet-launched men’s clothing brand in the United States lets you.

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Hinge’s Bennett Richardson – a Bonobos customer

Georgetown’s Bonobos Guideshop — the 6th ever — opened with a pants-happy/pour-happy party Monday night, with Founder and CEO Andy Dunn on hand to explain how Guides will help guys find just what they need.

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CEO Andy Dunn chats with RHODC’s Mary Amons

While most experiences are moving online, Bonobos’ e-commerce experience is moving a bit more toward traditional retail.  Sort of.  Men schedule a (free!) appointment to try on the clothing in person IMG_7160before placing an order online.

It’s clicks to bricks — and back to clicks.

According to Dunn, the Guide Shop experience is the next greatest thing since the auto assembly line. Sort of.  Guess that means it’s a well oiled machine.

*Bonobos Georgetown is located at 3320 Cady’s Alley.

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