Atlas Brew Works Founder Goes Online for Digital Drinking, Unveils New IPA

Digital Drinking online event. Image credit Kate Michael

“I think 75% of all craft beers sold in the United States are IPAs,” said Atlas Brew Works Founder and CEO Justin Cox, speaking to beer enthusiasts last week during ‘Digital Drinking,’ the brewery’s collaboration with The Kelvin last week.

While in-person tastings events are tough given current location restrictions, Atlas found a way to share six of its popular pours with DC drinkers via this free event.

Participants picked up a complimentary six-pack at The Kelvin, which is located immediately across Half Street from Atlas’ second brewery and taproom. While on-site, they had a chance to check out the property and its amenities — proximity to Nats Ballpark bring #1! — and see where in the residential building Cox would later lead a virtual tasting session for all six varieties.

“Everyone who’s drinking Bud or Miller Lite… stop doing that,” Cox joked as he introduced each of the brews from Atlas’ solar-powered DC brewery from The Kelvin’s rooftop — from the “gateway beer” District Commons to Silent Neighbor, its American-style stout. He made personalized suggestions for virtual attendees, answered questions about the brewery, and gave background on his current lineup of brews. And he also teased the brand’s newest offering coming out this week.

Image courtesy: Atlas Brew Works

Giant Flaming Zombie Polar Bear is “a beast of a beer” according to Cox. A double IPA, made with a blend of five hops that has a flavor reminiscent of orange marmalade with subtle heat on the finish, Giant Flaming Zombie Polar Bear will be out in cans and draught, available at both Atlas’ Ivy City and Half Street brewery and taprooms as well as market partner locations starting Thursday, October 22nd.

“I love all of my babies, but some have more promise than others,” Cox admitted (speaking during Digital Drinking specifically of Dance of Days). Given the popularity of Atlas’ current generously hopped pale ale with citrus notes, we’re pretty sure this bear won’t just be flaming, but on fire.

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