Ashley Biden Ups the Hamilton Hotel’s Uniform Game

Ashley Blazer Biden, Dr. Jill Biden and Biden family. Photo credit: Joshua Cogan for Hamilton Hotel

Last night (June 11, 2019), Hamilton Hotel Washington, D.C. celebrated the completion of a multi-million-dollar transformation, with a grand reopening event co-hosted by Ashley Blazer Biden. The evening’s guests included other notable VIPs, including Ashley’s step-mother Dr. Jill Biden, and a guest list of local business leaders and notables.

Ashley Blazer Biden and Dr. Jill Biden. Image credit: Joshua Cogan for Hamilton Hotel

The evening showcased many enhancements at the hotel, from sophisticated cuisine to stylish new uniforms — designed by Ashley Biden for select hotel associates.

“Everything is made in America.  That’s really important to me,” shared Biden, explaining that while this partnership was a unique departure from her line’s usual projects, this and the work of her weekend wear fashion label, Livelihood, would always be socially and ethically conscious.

Hamilton guests can also experience Biden’s fashion influences, and contribute to the underserved communities supported by Livelihood, through a new unisex bathrobe offered in the hotel’s 17 suites. Debuting in summer of 2019, the robes will replicate the look and feel of Biden’s trademark Livelihood hoodies. Guests can purchase the robes, with a portion of proceeds benefitting Livelihood.

Images of new Hamilton Hotel uniforms

And the event also served to benefit the non-profit. At the grand reopening, as party guests dined on hors d’oeuvres from Via Sophia (the hotel’s new authentic Italian Osteria), and enjoyed signature libations from Society (its new intimate microbar and lounge serving hand-crafted, curated cocktails), Biden accepted a $15,000 contribution from the hotel to Livelihood Fund at The Delaware Community Foundation.

Ashley Blazer Biden and Howard Krein (husband). Photo credit: Joshua Cogan for Hamilton Hotel

“I’m excited to bring my love for fashion to the Hamilton Hotel, and am honored to play a role in the property’s impressive transformation,” said Biden. “When you’re proud of how you look, you tend to carry your head a little higher, which is important in the hospitality business. With my middle name of Blazer, I was destined for this collaboration, and I can’t wait to see Hamilton’s associates looking and feeling stylish. I’m also grateful to the Hamilton for the exposure this new venture brings to Livelihood.”

Hamilton Hotel Washington, D.C., a 318-room art deco property at 14th and K Streets, will also unveil a full transformation in spring 2019. The refurbishments will capture the unique essence of Washington, D.C. and offer a superior new guest experience, including a soft guestroom refresh with new flooring, lighting and bathrooms, a re-designed lobby and a newly concepted restaurant and bar.

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